RT Journal Article SR Electronic T1 Using the Supply-Side Approach to Understand and Estimate Equity Returns JF The Journal of Portfolio Management FD Institutional Investor Journals SP 76 OP 85 DO 10.3905/jpm.2006.661378 VO 33 IS 1 A1 Charles P. Jones A1 Jack W. Wilson YR 2006 UL https://pm-research.com/content/33/1/76.abstract AB A supply-side analysis of the average stock returns over 1926-2004 helps us see how components that include real earnings growth and the price-earnings ratio have contributed to the average total return. The long-run sustainable average equity return can be expressed as a benchmark expected equity return. An innovation is that investors can use a supply-side model as a disciplined framework for estimating average equity returns over much shorter periods than the 80-year sample analyzed.TOPICS: Quantitative methods, equity portfolio management, security analysis and valuation