PT - JOURNAL ARTICLE AU - Richard H. Thaler AU - J. Peter Williamson TI - College and University Endowment Funds AID - 10.3905/jpm.1994.409492 DP - 1994 Oct 31 TA - The Journal of Portfolio Management PG - 27--37 VI - 21 IP - 1 4099 - https://pm-research.com/content/21/1/27.short 4100 - https://pm-research.com/content/21/1/27.full