%0 Journal Article %E Daniel Kahneman %T Invited Editorial Comment %B The Myth of Risk Attitudes %D 2009 %R 10.3905/JPM.2009.36.1.001 %J The Journal of Portfolio Management %P 1 %V 36 %N 1 %U https://jpm.pm-research.com/content/iijpormgmt/36/1/1.full.pdf