%0 Journal Article %A William R Reichenstein %A Steven P. Rich %T The Market Risk Premium and Long-Term Stock Returns %D 1993 %R 10.3905/jpm.1993.409461 %J The Journal of Portfolio Management %P 63-72 %V 19 %N 4 %U https://jpm.pm-research.com/content/iijpormgmt/19/4/63.full.pdf