%0 Journal Article %A Richard H. Thaler %A J. Peter Williamson %T College and University Endowment Funds %B Why Not 100% Equities? %D 1994 %R 10.3905/jpm.1994.409492 %J The Journal of Portfolio Management %P 27-37 %V 21 %N 1 %U https://jpm.pm-research.com/content/iijpormgmt/21/1/27.full.pdf